CarMatch Cookie Policy
Last updated on 12 July 2026
This cookie policy explains which cookies and similar technologies CarMatch uses on carmatch.be and the associated subdomains, including overname.carmatch.be.
More information about the processing of personal data by CarMatch can be found in our privacy policy.
1. Who is responsible?
The party responsible for the use of cookies on this website is:
MDware CommV, trading under the commercial name CarMatch
Enterprise number: BE 0663.775.156
Registered office: Dok-Noord 7 B/502, 9000 Ghent, Belgium
Business address: Kortrijksesteenweg 188, 9830 Sint-Martens-Latem, Belgium
Email: info@carmatch.be
Telephone: +32 (0)476 38 80 22
2. What are cookies and similar technologies?
Cookies are small text files that may be stored on your computer, smartphone or other device when you visit a website.
In addition to cookies, similar techniques may also be used, such as:
- pixels
- tags
- scripts
- local storage
- advertising identifiers
- tracking links.
In this policy we collectively use the term "cookies" for these technologies.
Cookies may be used, among other things, to:
- make the website function technically
- remember your cookie preferences
- analyse the use of the website
- measure advertising campaigns
- tailor advertisements to interests.
3. Which categories of cookies do we use?
3.1. Strictly necessary cookies
These cookies are necessary to make the website or a function requested by you work.
No consent is required for strictly necessary cookies. You cannot disable these cookies via our cookie banner.
3.2. Analytical cookies
Analytical cookies help us understand:
- how many visitors use our website
- which pages are visited
- how visitors arrive at our website
- which actions visitors carry out
- where technical or usage problems arise.
Analytical cookies are only placed or read after you have given your consent.
3.3. Marketing cookies
Marketing cookies are used to:
- measure advertisements and campaigns
- attribute conversions to advertisements
- build audiences
- reach previous visitors again
- make advertisements more relevant
- analyse the frequency and performance of advertisements.
Marketing cookies are only placed or read after you have given your consent.
4. Which cookies and trackers do we use?
The exact cookies that are placed may depend on:
- your browser and device
- your cookie preferences
- the pages you visit
- the way you arrive at our website
- whether you are logged in to Google, Facebook, Instagram or LinkedIn
- changes that the providers concerned make to their services.
4.1. Strictly necessary cookies
Cookie | Provider | Purpose | Retention period |
|---|---|---|---|
carmatch_consent | CarMatch | Stores your choices for analytical and marketing cookies, so that your preferences are respected on a subsequent visit. | 180 days |
This cookie may be used on the carmatch.be domain and associated subdomains, so that you do not have to submit your preferences again on each subdomain.
4.2. Google Analytics
We use Google Analytics to compile statistics on the use of our website.
Google Analytics may process information about, among other things:
- pages visited
- session duration
- referring websites and campaigns
- device and browser data
- location at an approximate level
- interactions such as form, telephone, WhatsApp or reservation clicks.
Google Analytics may place, among other things, the following cookies:
Cookie | Provider | Purpose | Retention period |
|---|---|---|---|
_ga | Distinguishes website visitors and supports the compilation of usage statistics. | Standard 2 years | |
_ga_<measurement-id> | Stores information about an analytical session. The exact suffix depends on our Google Analytics configuration. | Standard 2 years |
We may use Google Tag Manager to technically manage Google Analytics and other tags. Google Tag Manager itself in principle does not place any analytical cookies, but may activate other services after you have given your consent.
4.3. Meta Pixel
We use the Meta Pixel from Meta Platforms Ireland Limited for advertising measurement and marketing via Facebook and Instagram.
The Meta Pixel may collect information about:
- pages visited and vehicles viewed
- advertisements and links you have clicked on
- forms filled in or submitted
- reservation or trade-in actions
- IP address
- browser and device data
- cookie and advertising identifiers.
Meta may link this information to your Facebook or Instagram account when you are logged in to one of these services.
The Meta Pixel may use, among other things, the following cookies:
Cookie | Provider | Purpose | Retention period |
|---|---|---|---|
_fbp | Meta | Distinguishes browsers in order to display advertisements and measure advertising results. | A maximum of 3 months |
_fbc | Meta | Stores information about a visit originating from an advertisement on Facebook or Instagram. | A maximum of 3 months |
fr | Meta | Supports advertisement display, advertising measurement and relevance. | A maximum of 3 months |
4.4. LinkedIn Insight Tag
We use the LinkedIn Insight Tag from LinkedIn Ireland Unlimited Company for:
- measuring LinkedIn advertisements
- conversion measurement
- audience analysis
- retargeting
- obtaining aggregated professional insights about website visitors.
The LinkedIn Insight Tag may collect information about:
- pages visited
- actions carried out
- referring URL
- IP address
- browser and device data
- time of the visit
- cookie and advertising identifiers.
LinkedIn may associate this information with your LinkedIn account when you are logged in to LinkedIn.
The LinkedIn Insight Tag may use, among other things, the following cookies:
Cookie | Provider | Purpose | Retention period |
|---|---|---|---|
li_fat_id | Conversion measurement, retargeting and analysis. | 30 days | |
lms_ads | Recognises LinkedIn members outside LinkedIn for advertising purposes. | 30 days | |
lms_analytics | Recognises LinkedIn members outside LinkedIn for analytical purposes. | 30 days | |
UserMatchHistory | Supports the synchronisation of advertising identifiers. | 30 days | |
AnalyticsSyncHistory | Stores information about the synchronisation of analytical identifiers. | 30 days | |
li_sugr | Supports a probabilistic matching of a user identity. | 90 days | |
li_giant | Supports conversion measurement for groups of LinkedIn members. | 7 days | |
bcookie | Browser identification, security and diagnostics. | 1 year | |
lidc | Supports the selection of a LinkedIn data centre. | 24 hours | |
li_gc | Stores the cookie preferences of non-logged-in LinkedIn visitors. | 6 months | |
li_mc | Supports the technical application of LinkedIn cookie preferences. | 6 months |
Not all listed LinkedIn cookies will necessarily be placed for every visitor.
5. Accepting, refusing or withdrawing cookies
On your first visit to our website, you are given the option to:
- accept all cookies
- allow only strictly necessary cookies
- set your preferences by category.
Analytical and marketing cookies are disabled by default and are only activated after you have given your consent.
Refusing analytical or marketing cookies does not prevent you from using our website or submitting a request.
You can change or withdraw your consent at any time via the "Cookie settings" link at the bottom of every page.
After withdrawing your consent:
- we no longer activate the non-necessary cookies concerned
- we stop reading them, where technically possible
- we delete the cookies concerned where this is technically possible.
Withdrawing your consent does not affect the lawfulness of the processing before the withdrawal.
You can also view, block or delete cookies via your browser. Blocking strictly necessary cookies via your browser may result in certain parts of the website not functioning correctly.
6. Cookies from external parties
Google, Meta and LinkedIn may also process information they receive via their technologies for their own purposes.
They may, among other things:
- link this information to other information they hold
- use it for advertising measurement
- use it for security and fraud prevention
- use it for profiling and personalised advertisements
- process it outside the European Economic Area.
For these processing operations, these parties may act as independent data controller. Their own privacy and cookie terms then also apply.
7. External websites and platforms
Our website may contain links to:
- financing partners
- insurers
- other external websites and services.
When you use an external website or service, the party concerned may process personal data in accordance with its own privacy and cookie policy.
CarMatch is not responsible for the privacy practices of external parties over which we have no control.
8. Changes to this cookie policy
We may amend this cookie policy when:
- we use new cookies or technologies
- we remove cookies
- purposes or retention periods change
- external providers modify their technologies
- our legal obligations change.
The most recent version is always published on our website. At the top of this policy we state the date of the last amendment.
9. Contact
For questions about this cookie policy, you can contact us via:
CarMatch – privacy contact
MDware CommV
Kortrijksesteenweg 188
9830 Sint-Martens-Latem
Belgium
Email: info@carmatch.be
Telephone: +32 (0)476 38 80 22